Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.
The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.
CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.
More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.
This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.
via emarketer.com Even though users in Spain are evenly split by gender, men garnered more revenue on a per-click basis than women. According to April 2012 data from AdParlor, a Facebook ad campaign manager, in Q4 2011 cost per click for men was $0.29 while women commanded $0.21. Read the rest at eMarketer. Rate this […]