The travel and hospitality industry leads spending on the Internet of Things technology.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
Brand Adoption of Instagram: Just 23% of US brands had an account on Instagram.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014.
Baby Boomers on the whole report spending more than they were a year ago.