The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
When asked by Field Agent which categories were easiest to shop for online/in-app, 49% cited center store groceries. Only 5% said meat was easiest to shop for digitally.
The probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
The majority of email subscribers tend to be inactive.
The travel and hospitality industry leads spending on the Internet of Things technology.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.