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Facebook Advertising Benchmarks [INFOGRAPHIC]

Facebook Advertising Benchmarks [INFOGRAPHIC]

This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.

April 9, 2017 By David Erickson
Filed Under: Advertising, Social Media Marketing Tagged With: Apparel Marketing, Automobile Marketing, Beauty Marketing, Consumer Services Marketing, Conversion Rate, CPA, CPC, CTR, CVR, Education Marketing, Facebook Advertising, Facebook Benchmarks, Finance Marketing, Fitness Marketing, Healthcare Marketing, Home Improvement Marketing, Hospitality Marketing, Industrial Services Marketing, Infographic, Insurance Marketing, Legal Marketing, Real Estate Marketing, Retail Marketing, Social Media Advertising, Social Media Advertising Benchmarks, Statistics, Technology Marketing, Travel Marketing

Facebook Advertising Benchmarks, Q1 2015 [CHART]

Facebook Advertising Benchmarks, Q1 2015 [CHART]

Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.

September 18, 2015 By David Erickson
Filed Under: Advertising, Consumer Behavior, eCommerce, Online Behavior, Social Media Marketing Tagged With: Advertising Benchmarks, Association Marketing, Automotive Advertising, Automotive Marketing, Benchmarks, Beverage Marketing, Chart, CPC, CPG Marketing, CPM, CTR, Education Marketing, Entertainment Marketing, eTailing, Facebook, Financial Services Marketing, Food Marketing, Gamning, Hospitality Marketing, Professional Services Marketing, Retail Marketing, Social Media Advertising, Social Media Benchmarks, Statistics, Technology Marketing, Telecommunications Marketing, Travel Marketing

Search Advertising Trends, Q3 2014 [TABLE]

Search Advertising Trends, Q3 2014 [TABLE]

Search ad click-through rates in the US saw significant year-over-year increases.

October 27, 2014 By David Erickson
Filed Under: Advertising, Analytics, Marketing Budgets, Search Engine Marketing Tagged With: Ad Spending, Click-Through Rates, CPC, Search Engine Advertising, Statistics, Table

US Paid Search Benchmarks By Device, 2013 [CHART]

US Paid Search Benchmarks By Device, 2013 [CHART]

Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts that by the end of next year, mobile could account for half of all paid search clicks.

March 25, 2014 By David Erickson
Filed Under: Advertising, Consumer Behavior, Online Behavior, Search Engine Marketing Tagged With: Benchmarks, Chart, Computers, CPC, CTR, Mobile Behavior, Search Engine Advertising, Smart Phones, Statistic, Tablets

CTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]

CTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]

Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.

February 10, 2014 By David Erickson
Filed Under: Advertising, Analytics, eCommerce, Online Behavior, Search Engine Marketing Tagged With: CPC, CTR, Product Listing Ads, Search Engine Advertising, Statistics, Table

Global Paid Search Metrics By Region, Q4 2013 [TABLE]

Global Paid Search Metrics By Region, Q4 2013 [TABLE]

Clicks for paid search increased 12.3% year over year worldwide, although impressions had dropped by just over 10%.

February 3, 2014 By David Erickson
Filed Under: Advertising, International Tagged With: Advertising Metrics, CPC, Metrics, Search Engine Advertising, Statistics, Table

Top Metrics Used To Measure Native Advertising, June 2013 [CHART]

Top Metrics Used To Measure Native Advertising, June 2013 [CHART]

The majority of US marketers used engagement to measure native advertising.

October 21, 2013 By David Erickson
Filed Under: Advertising, Analytics, Content Marketing, Social Media Marketing Tagged With: Advertising Metrics, Brand Marketing, Chart, Cost Per View, CPC, Engagement, Metrics, Native Advertising, Social Sharing, Statistics

Facebook Advertising Key Performance Indicators [INFOGRAPHIC]

Facebook Advertising Key Performance Indicators [INFOGRAPHIC]

This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.

October 21, 2013 By David Erickson
Filed Under: Advertising, Analytics, Social Media Marketing Tagged With: Advertising Metrics, Click-Through Rate, Conversions, CPC, Facebook, Impressions, Infographic, KPIs, Metrics, ROI, Social Media Advertising, Social Media Metrics, Statistics

Google Product Listing Ad CTRs, January 2012-July 2013 [CHART]

Google Product Listing Ad CTRs, January 2012-July 2013 [CHART]

Retailers, attracted by lower costs-per-click (CPCs) and higher click-through rates (CTRs), are diverting more paid search dollars from text ads to product listing ads (PLAs).

September 3, 2013 By David Erickson
Filed Under: Advertising, eCommerce Tagged With: Chart, Click-Through Rates, CPC, eTailing, Google, Product Listing Ads, Retail Marketing, Statistics

Facebook Exchange Ad Performance, H1 2013 [CHART]

Facebook Exchange Ad Performance, H1 2013 [CHART]

Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.

August 30, 2013 By David Erickson
Filed Under: Advertising, Social Media Marketing Tagged With: Advertising Metrics, Chart, Click-Through Rates, Conversions, CPC, Facebook Advertising, Metrics, Retargeting, ROI, Social Media Advertising, Social Media Advertising Metrics, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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