![Facebook Advertising Benchmarks [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/facebook-advertising-benchmarks-infographic-150x150.jpg)
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
Facebook Advertising Benchmarks, Q1 2015 [CHART]
![Facebook Advertising Benchmarks, Q1 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/09/SalesforceMarketingCloud-US-Facebook-Ad-Benchmarks-by-Industry-Jul2015-150x150.png)
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Search Advertising Trends, Q3 2014 [TABLE]
![Search Advertising Trends, Q3 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/10/MC-Paid-Search-Trends-in-Q3-Oct2014-150x150.png)
Search ad click-through rates in the US saw significant year-over-year increases.
US Paid Search Benchmarks By Device, 2013 [CHART]
![US Paid Search Benchmarks By Device, 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/03/Marin-US-Paid-Search-Benchmarks-by-Device-in-2013-Mar2014-150x150.png)
Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts that by the end of next year, mobile could account for half of all paid search clicks.
CTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]
![CTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/02/168715-150x119.gif)
Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.
Global Paid Search Metrics By Region, Q4 2013 [TABLE]
![Global Paid Search Metrics By Region, Q4 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/02/168266-150x150.gif)
Clicks for paid search increased 12.3% year over year worldwide, although impressions had dropped by just over 10%.
Top Metrics Used To Measure Native Advertising, June 2013 [CHART]
![Top Metrics Used To Measure Native Advertising, June 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/160511-150x150.gif)
The majority of US marketers used engagement to measure native advertising.
Facebook Advertising Key Performance Indicators [INFOGRAPHIC]
![Facebook Advertising Key Performance Indicators [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/Kenshoo3QInfographic-150x150.jpg)
This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.
Google Product Listing Ad CTRs, January 2012-July 2013 [CHART]
![Google Product Listing Ad CTRs, January 2012-July 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/09/Marin-Google-PLA-CTR-Trends-Aug2013-150x150.png)
Retailers, attracted by lower costs-per-click (CPCs) and higher click-through rates (CTRs), are diverting more paid search dollars from text ads to product listing ads (PLAs).
Facebook Exchange Ad Performance, H1 2013 [CHART]
![Facebook Exchange Ad Performance, H1 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/09/Kenshoo-FBX-Units-Performance-Aug2013-150x150.png)
Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.