This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
On social, Millennials learn about products through peer activity.
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
Consumers saved $3.6 billion from redeeming CPG coupons last year, up 2.9% from $3.5 billion the year before.
US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Adult tablet users are more likely than adult smartphone users to redeem mobile coupons.