When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market.
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Of 293 organizations measured across 20 industries, just 6% earned Excellent (above 70%) trust ratings.
Costco tops the list of best-perceived brands among US LGBT consumers.
Buoyed by a 27% year-over-year increase in domestic sales, Amazon rose a couple of spots to crack the top 10 retailers by US sales.
Comcast had the lowest customer service rating of the 233 companies measured, while USAA took the top spot for the second consecutive year.
Amazon and L.L.Bean were the standard-bearers, each with a score of 90 on a 100-point scale.
The average customer satisfaction with the top brands is 80 on a 100-point scale, with 68 of the brands scoring an 80 or above, considered by ForeSee to be the threshold of excellence.
The list is notable in that it is dominated by brick-and-mortars, with only 2 pure-play e-commerce retailers making the top 100 list.
Study looks at which retailers are most at risk of showrooming behavior, by examining showroomers’ propensity to visit the retailer before buying an item on Amazon.