Cost Per Lead

Cost-Per-Lead For Mobile Political Sign-Up Ads, By Swing State [CHART]

via emarketer.com Pontiflex, a provider of sign-up ads—including in-app ads that appear on load screens or during other wait periods and ask viewers if they would like to sign up to receive more information from marketers—released information in May indicating that the cost of such sign-ups can vary by geography. US political campaigns targeted several…

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