The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
This infographic by Pulp Media explains how Google AdWords advertising works.
This infographic explains Google’s AdWords Quality Score, Ad Rank and how Google calculates cost-per-click.
Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%.
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1.
Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1.
This infographic by WordStream breaks down Google’s daily ad revenue.
Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.
More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.