The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood.
For most American mothers, brand loyalty is all about quality and consistency.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Consumer inclination to pay extra for sustainable products is on the rise. –
91% of internet users worldwide expected companies to do more than make a profit.
Some 47% of consumers surveyed across 9 countries say that they’ve told friends or family about a company’s corporate social responsibility efforts at some point in the past year.
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities
Honesty and authenticity are important attributes, particularly to Millennials.
The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.