Not only do consumers want businesses to be open and honest in their social posts, consumers actually hold businesses to a higher standard than they hold for themselves.
The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood.
For most American mothers, brand loyalty is all about quality and consistency.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Consumer inclination to pay extra for sustainable products is on the rise. –
91% of internet users worldwide expected companies to do more than make a profit.
Some 47% of consumers surveyed across 9 countries say that they’ve told friends or family about a company’s corporate social responsibility efforts at some point in the past year.
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities
Honesty and authenticity are important attributes, particularly to Millennials.