As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact.
Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.
Just 48% of US organizations (and 66% globally) with these corporate social responsibility & sustainability programs say they have been included in communications strategy.
41.7% of global in-house marketing and communications professionals report that their companies’ PR investments were unchanged in Q3 2012.