Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.
Direct-to-site customers represent the most valuable mobile commerce traffic segment.
Marketers are most interested in improving customer segmentation and targeting.
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
Submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording.
About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that real-time marketing is essential as behavior, device, place and time come together.
64% of B2C organizations routinely track tests through the entire funnel.
In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.