Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.
Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1).
An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy.
During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.
More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.
Of the 10 industries that spent the most on Google ads in Q3 2012, the Internet and Telecommunications industry achieved the best overall results.