Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
Higher response and engagement rates are the No. 1 reason to use personalized content.
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
This chart from FormStack illustrates the number of fields and the conversion rates for common form types.
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.