There were more than 1.8 million corporate meetings, trade shows, conventions, congresses, incentive events and other meetings that took place, drawing almost 225 million total participants.
New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.
61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.
31% of marketers believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets, while another 42% believe them to still be very valuable.
B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years.