Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
More than 7 in 10 US SMBs are buying some type of digital services today.
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.
Though throwing a Facebook or Twitter button on a website may be easy, cheap and common, respondents to ExactTarget’s survey didn’t find this nearly as effective as tactics requiring a little more effort and interaction.
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.
52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.
43% said they used branded mobile apps to keep informed about the brand, product, store or company.
On average, 51% of people regularly use brand apps to keep informed about the brand, product, store or company (43%) and to get discounts and coupons (41%).