42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
More than 7 in 10 US SMBs are buying some type of digital services today.
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.
Though throwing a Facebook or Twitter button on a website may be easy, cheap and common, respondents to ExactTarget’s survey didn’t find this nearly as effective as tactics requiring a little more effort and interaction.
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.
52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.
43% said they used branded mobile apps to keep informed about the brand, product, store or company.
On average, 51% of people regularly use brand apps to keep informed about the brand, product, store or company (43%) and to get discounts and coupons (41%).