This infographic from Salesforce illustrates five steps for creating a content strategy.
This infographic from SEMRush highlights the content marketing challenges outlined in a white paper collaboration with the Content Marketing Institute.
A documented strategy makes a difference, as 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
Approximately two-thirds of marketing professionals considered authorship to play an important role in their content marketing strategy, while one-third did not.