Content Segmentation

B2B Content Consumption By Job Title [CHART]

Chart: B2B Content Consumption By Job Title

The most successful B2B content marketers prioritize delivering content to the right audience, but do they know who is accessing their content most? Although about two-thirds (64%) of the total audience for B2B content are those individuals with a job level of manager or above, Individual Contributors are the ones downloading the most content, per a report from NetLine.

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