Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.
Relevant content creation is by far the most effective SEO tactic.
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.
While 79% of respondents currently use segmentation, more than nine in 10 plan to do so in the next two years.
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last.
35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.