![64% Of Content Marketing Plans Built On Buyer Persona Strategy [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/03/content-marketing-plans-buyer-persona-strategy-150x150.gif)
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
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Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.