![2018 Content Marketing Statistics [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/08/content-marketing-statics-150x150.jpg)
This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
64% Of Content Marketing Plans Built On Buyer Persona Strategy [CHART]
![64% Of Content Marketing Plans Built On Buyer Persona Strategy [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/03/content-marketing-plans-buyer-persona-strategy-150x150.gif)
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.