Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.
Fully 54% of internet users post photos or videos online that they have taken themselves.
Some 26% of internet users post videos they take online, about half the proportion who post their own pictures.
Half of internet users post original photos online, while a quarter post videos they have taken themselves.
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
Roughly 2 in 3 marketers and agencies surveyed indicated that they are somewhat or very likely to spend on native ads and content creation in the next 6 months.
B2Bs’ ratings of most effective SEO tactics were similar to B2Cs’, as updating website content was No. 1 and original content came in just above keyword management.
Updating website content came out on top as the most important SEO undertaking, cited by 50% of marketers.
Fifty-eight percent of agencies said they had obtained branded content from the publishers from whom they purchased media, making it the most popular source.