Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
More than 7 in 10 US SMBs are buying some type of digital services today.
Two-thirds of respondents indicate that their organizations are either underperforming (56%) or not performing well at all (10%) when it comes to content marketing’s business results.
Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.
44 percent of brands have hired a social media leader to manage content production.
The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.
Quality content creation was the most effective SEO tactic, cited by 57% of marketers.