The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Email and social media are the only touch points through which a majority are able to deliver personalized content.
73% of marketers surveyed in late 2015 reported creating more content than in the previous year.
Business executives worldwide are producing significant amounts of digital content and assets.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.