Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
This infographic by Meltwater illustrates the many duties and roles of a social media manager.
Two-thirds of respondents indicate that their organizations are either underperforming (56%) or not performing well at all (10%) when it comes to content marketing’s business results.
Nearly nine in 10 of the brands had both an Instagram and a Facebook account.
While new, brand-created content currently makes up nearly one-third of the overall content marketing mix, respondents were hoping to tip that balance slightly closer to the side of curation.
59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past.
53% of women and 68% of those 18-29 repost images and videos they find elsewhere on the web.
Reposting videos is most popular among internet users ages 18-29.
Some 42% of internet users repost images, while 36% share others’ videos.
Among the 73% of respondents who reported integrating social media apps into their websites, virtually all (95%) cited some benefit.