Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
Relevant content creation is by far the most effective SEO tactic.
Content creation ranks as a top area for increased spending among B2B respondents, with 69% saying they’ll hike these budgets next year.
Fully 54% of internet users post photos or videos online that they have taken themselves.
Some 26% of internet users post videos they take online, about half the proportion who post their own pictures.
Young adults ages 18-29 are particularly likely to post pictures they take online and women are more likely to do so than men.
Half of internet users post original photos online, while a quarter post videos they have taken themselves.
This infographic by The Danger Brain breaks down the costs of producing a web series using Video Game High School as an example.