Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013.
The pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending.
The tech industry accounted for 17.8% of the online social video ads shared on its platform in Q2 2013, up slightly from 17.0% in Q1 2013.
Entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content.