Of the 10 industries that spent the most on Google ads in Q3 2012, the Internet and Telecommunications industry achieved the best overall results.
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
This infographic by WordStream breaks down Google’s daily ad revenue.
About a third of men have purchased digital content via their mobile devices.
The CPG category was the leading online video ad spender on the YuMe network in Q2 2012.
Nearly half of online buyers surveyed by Compete had purchased books online in the past three months, while 41% had bought movies, music and video games.
Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.