Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.