These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
The installed base of US connected TVs was at 22 million in Q4 2014, up from 13 million in Q4 2013.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.