The top categories of products purchased through smart phones included clothes and accessories, books, electronics and appliances, and tickets.
Smart phone penetration climbed from 48% in 2011 to 58% in 2012, while tablet ownership rates almost doubled over the same period, going from 14% to 25%.
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
Just like last year, mass merchants are the preferred retailer for back-to-school purchases.
The lower rate of consumers buying bed/bath, dorm, and kitchen products corresponds to the lower proportion of consumers buying products for college students.
Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
Product Categories Purchased Online [CHART]Rate this post Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning […]
2011 Video Ad Completion Rates, By Industry [CHART]Rate this post via marketingcharts.com Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% […]