Commercial insurance decision-makers frequently turn to brokers/agents when it comes time to purchase.
Listening is more difficult than ever in the new digital workplace, according to 64% of business professionals worldwide.
18-to-29-year-old US internet users were more likely than any other age group to use Instagram.
The vast majority (86%) of B2B marketers and executives see customer experience as extremely critical to an organization’s growth.
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
Three-quarters of digital media and marketing professionals are gathering data on current and potential customers, and 77% report an increase in data collection over the past year.
8 in 10 Americans believe that they are more outgoing in-person rather than online.