This infographic from iScribblers illustrates five ways humans are wired for visual stimuli.
In its first breakout of smartwatch users, eMarketer projects the number of US adult smartwatch users will reach 21.8 million in 2018, up 24.8% over 2017.
Consumers shifting their attention to OTT digital video platforms in place of pay TV options—known as cord-cutters—is a key reason for anemic growth in TV ad spending.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
76% of Internet-using adults – and 66% of American adults overall – use at least one social networking site.
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
A significant share of consumers are actively checking their email accounts throughout the day.
86% of B2B marketers viewed analytics as being very important to marketing success.