In its first breakout of smartwatch users, eMarketer projects the number of US adult smartwatch users will reach 21.8 million in 2018, up 24.8% over 2017.
Consumers shifting their attention to OTT digital video platforms in place of pay TV options—known as cord-cutters—is a key reason for anemic growth in TV ad spending.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
76% of Internet-using adults – and 66% of American adults overall – use at least one social networking site.
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
A significant share of consumers are actively checking their email accounts throughout the day.
86% of B2B marketers viewed analytics as being very important to marketing success.
Commercial insurance decision-makers frequently turn to brokers/agents when it comes time to purchase.