Gallup’s tracker showed that only 45% of the American public said that they approved of the job Donald Trump was doing, with an equal number disapproving.
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
The majority of countries worldwide have low expectations of Donald Trump’s impending stint in the White House.
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on social media.
A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
How engaged with YouTube ads are millennials?
8.3% of Americans age 12 and over — 22 million people — used marijuana on a monthly basis in 2015.
The restaurant and computer industries enjoy the best net perception among US adults.
Almost two-thirds (65%) of American adults drink alcoholic beverages on occasion, well within the 55-71% range observed over the past 70-odd years.