Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today.
Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
Some 55% of parents with children under the age of 18 feel confident that they’re ready to meet the future cost of college.
Gallup’s tracker showed that only 45% of the American public said that they approved of the job Donald Trump was doing, with an equal number disapproving.
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
The majority of countries worldwide have low expectations of Donald Trump’s impending stint in the White House.
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on social media.
A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
How engaged with YouTube ads are millennials?