Reasons People Opt-In To Email Lists & Facebook Pages [CHART]Rate this post via marketingcharts.com Although liking an offer was not a top factor given for opening emails, consumers are motivated by discounts and special offers. In fact, those with email accounts said that receiving discounts and special offers (58%) was the top reason for subscribing […]
Consumers Skeptical About Environmental Claims [CHART]Rate this post via marketingcharts.com Companies appear to have their work cut out from them when it comes to getting their environmental claims across to consumers, finds Cone Communications in its 2012 Green Gap Trend Tracker, released in March. Just 44% of American consumers trust companies to tell them the […]
57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.