7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.
Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.
Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
Only a minority of US consumers have complete trust that companies protect their personal information online, according to the Q2 2012 TRUSTe Privacy Index.
Although adoption of store brands has slowed, the switch many CPG shoppers made from national brands over the last few years has stuck, according to findings from an Acosta report released in June 2012.
The link between social media and loyalty seems to be on the minds of many, but user behavior on social networks is still misunderstood.
While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.
Customer Satisfaction With Hospitality Industry By Sector [CHART]Rate this post via marketingcharts.com Customer satisfaction with full-service restaurants has dipped this year, and for the first time is on par with fast food establishments, according to the American Customer Satisfaction Index (ACSI). The index for full-service restaurants fell 2 points to 80 on ASCI’s 100-point scale, […]
Hispanic Store Preference Influences [CHART]Rate this post via marketingcharts.com The fast-growing Hispanic consumer market is far from homogenous in its buying habits, according to [pdf] a study released in June 2012 by SymphonyIRI. For example, examining reasons for preferring to shop at the store where they do most of their shopping, the study finds that […]