Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
Only a minority of US consumers have complete trust that companies protect their personal information online, according to the Q2 2012 TRUSTe Privacy Index.
Although adoption of store brands has slowed, the switch many CPG shoppers made from national brands over the last few years has stuck, according to findings from an Acosta report released in June 2012.
The link between social media and loyalty seems to be on the minds of many, but user behavior on social networks is still misunderstood.
While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.
Customer Satisfaction With Hospitality Industry By Sector [CHART]Rate this post via marketingcharts.com Customer satisfaction with full-service restaurants has dipped this year, and for the first time is on par with fast food establishments, according to the American Customer Satisfaction Index (ACSI). The index for full-service restaurants fell 2 points to 80 on ASCI’s 100-point scale, […]
Hispanic Store Preference Influences [CHART]Rate this post via marketingcharts.com The fast-growing Hispanic consumer market is far from homogenous in its buying habits, according to [pdf] a study released in June 2012 by SymphonyIRI. For example, examining reasons for preferring to shop at the store where they do most of their shopping, the study finds that […]
Privacy In The UK [CHART]Rate this post via marketingcharts.com Sharing personal data online may have become a norm, but UK consumers have become more reluctant to share personal data in the last 15 years, not less. According to an independent study conducted by Future Foundation and published by the UK-based Direct Marketing Association (DMA), the […]
How Consumers Believe Businesses Use Online Publicly-Available Information [CHART]Rate this post via emarketer.com Only 34% of respondents were aware that browsing history was used to provide product recommendations, and 37% were aware of search engine data being leveraged in the same way. When told how the data was being used, respondents showed the most discomfort […]