Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues are motivated more by finding the best price than the right product.
73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.
About 3 in 4 CEOs globally say they want marketers to become fully focused on ROI, per results from a Fournaise Marketing Group survey released in July 2012.
Fully 92% of those polled thought that the security of a plastic corporate payment card was either acceptable or excellent.
More than 45% of respondents in North America, including nearly 50% of female respondents, said they trusted television the most for news and information, followed by newspapers and then radio.
This infographic by Digital Flash illustrates the different social media behavior of the sexes.
42.9% say they are more likely to focus on ads in video format on a Smartphone or tablet.
Bluewolf created this infographic to illustrate the emerging competitive landscape of social media customer service.
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
Two-thirds of Americans believe it is better for both members of a household to work in paying jobs.