Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
In a reversal from past research consumers are more likely to share good experiences than bad ones.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
Nearly seven in 10 US internet users surveyed by social media analytics and monitoring service Sprout Social in April 2017 were annoyed when brands used slang on social media.
More than a quarter of US internet users will block ads this year.
One in four US internet users have stopped using products or services from a company in the last three months because of its political leanings or because of protests or boycotts.
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending.