In some cases, there are marked variations in the views that American generations have of key institutions in the US.
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.
Almost three-quarters of US adults believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement.
Transparent prices and product details most influence enterprise B2B decision-makers’ willingness to buy again from a supplier for work-related purchases.
Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical.
More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.
Although virtual reality is still in its early stages, consumer interest is highest among Gen V.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.