Most & Least Trusted American Companies, March 2015 [TABLE]

Table - Most & Least Trusted American Companies

Of 293 organizations measured across 20 industries, just 6% earned Excellent (above 70%) trust ratings.

Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

Chart - Top Influences Over US Consumers

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

Consumer Interest In New Online Tools & Services, March 2015 [CHART]

Chart - Consumer Interest In New Online Tools & Services

Consumers are more likely to be using digital devices and apps that track their own habits and activities than those that track data from things they own.

Effective B2B Storytelling [INFOGRAPHIC]

This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.