Americans’ Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]

Charts - Americans

Just 37% of Americans have a positive view of the advertising and public relations industry.

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How Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]

Chart - How Newspaper Print Ads Influence Consumer Shopping Behavior

52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.

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Products North Americans Plan To Buy Online By Category, March 2014 [TABLE]

Table - Products North Americans Plan To Buy Online By Category

When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.

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Consumers’ Definitions Of Company Loyalty, September 2014 [CHART]

Chart - Consumers

The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.

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