Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical.
More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.
Although virtual reality is still in its early stages, consumer interest is highest among Gen V.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.
For some activities, mobile users have a clear preference about app vs. browser usage.
Consumer intention to be more active and lose weight is spearheading the adoption of wearables.
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
72% of US millennial smartphone users said their device’s camera function was indeed very important to them.
TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV.