There’s no denying that smartphones with biometrics will soon be the norm. But consumers are somewhat split when it comes to mobile devices with facial recognition capability,
How often do executives submit personal rather than business emails when completing forms for content downloads?
24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
In a reversal from past research consumers are more likely to share good experiences than bad ones.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?