Interest in augmented reality (AR) and virtual reality (VR) has been hyped for some time, but the tech hasn’t reached mass adoption. Cost is certainly a factor, but it’s not the only one.
Many US internet users, particularly younger ones, believe ads have become more relevant over the past two years, data from Adobe Digital Insights reveals.
There are few things more frustrating for cord-cutters than getting home from a long day’s work and queuing up their favorite show online as they kick back on the couch, only to realize they can’t watch in peace and harmony because the video won’t load correctly.
People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.
User experience (UX) design is the most challenging aspect of the customer experience to master, and marketing and e-commerce professionals from around the world have lost some confidence in their UX design ability.
Ads that are humorous and from trustworthy brands are most likely to be considered enjoyable and memorable, Clutch has found in a survey of 1,030 US adults. Relevant and informative creative also resonates, per respondents, who said that ads that don’t inform are their most disliked.
Many consumers are likely not running out to buy a device with biometrics because such devices are pricey. Indeed, Apple’s iPhone X is the manufacturer’s most expensive device to date.
Chatbots are expected to be able to help round-the-clock with instant service for simple tasks, but aren’t perceived to be the best channel for more complex inquiries. Chatbots have yet to find broad appeal among consumers, though they do have a user base: 15% have used them to communicate with businesses during the past year.
Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.
Does the thought of going viral sound exciting – or does it make you recoil? It turns out that fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent YouGov survey. The results indicate that men (22%) would be significantly more apt than women (15%) to welcome the attention.