In a reversal from past research consumers are more likely to share good experiences than bad ones.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
Nearly seven in 10 US internet users surveyed by social media analytics and monitoring service Sprout Social in April 2017 were annoyed when brands used slang on social media.
More than a quarter of US internet users will block ads this year.
One in four US internet users have stopped using products or services from a company in the last three months because of its political leanings or because of protests or boycotts.
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending.
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.