This infographic is based on research from CafeMedia that takes a deeper look at what the segment values most when it comes to work, money, and experiences.
The presidential campaigns have had the most variation in ads served.
95 percent of all Americans consider incivility a problem. Seventy percent consider it a crisis, which is up from 65 percent in 2014.
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
Email and social media are the only touch points through which a majority are able to deliver personalized content.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.