The share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise.
eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year.
In Q4 2012, 53.2% of time spent watching tablet video was with content running at least a half-hour in length.
Most consumers still prefer free, ad-supported content though those with connected TVs are more likely to like the ad-free subscription model.
Smart phone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
Usage of connected TVs in US households was up by more than 25% last year.