Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).
61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.
31% of marketers believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets, while another 42% believe them to still be very valuable.
More than 4 in 10 small businesses host events, with 71% of those believing that they’re important to their organization’s success.
Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.
This infographic from Marketo serves as a visual checklist for marketing your event via social media.
Email was marketers preferred method of contact with a new ad agency, with an overwhelming 76.8% of marketers indicating this.
More than three-quarters of US agencies reported that their most frequent business opportunities were digital, with another 52.6% citing social media specifically.