71% of American workers use desktop computers to get work done in the office.
Few videos were watched to full completion during Q2, reports Adobe.
Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV.
eMarketer expects 129.0 million US smartphone users to search via mobile browser or app on their phones this year.
CTRs were better for first-position paid search ads run in the US on smartphones, tablets and desktops, with respective rates of 4.9%, 4.3% and 3.2%.
Mobile-only news readers represented the largest portion of the digital newspaper audience, at 38% of the total.
Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1).
60% of child and teen internet users turned to a tablet for schoolwork.
The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.
The device on which a consumer views video ads matters far more than mood or location—or even the content genre.