Smartphone purchase intent among respondents fell 4 percentage points year over year.
The desktop remained the most-used device for work.
70% of agency media professionals cited cross-device advertising as the digital advertising topic they wanted to know more about.
Laptop computers were the most common device used to stream videos.
The most common screen for digital video consumption is the traditional desktop or laptop.
Mobile remains an area of distinct opportunity for dealer innovation, especially as consumers have yet to fully integrate mobile into the buying process.
The number of global shipments of phablets are expected to pass tablets shipped worldwide in 2015 for the first time.
The majority of US children and teens under 18 have access to some sort of digital device.
Content longer than 10 minutes accounted for nearly 70% of time spent watching tablet video—more than the 63.0% share for desktop.
Mobile phones and tablets accounted for a combined 30% share of digital video views worldwide in Q3 2014, a quarter-over-quarter increase of 20%.