Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Streaming video ad completion rates were lower on devices with smaller screens last year.
Fully 55% of US consumers ages 12 and older who had ever listened to a podcast said they used a smartphone, tablet or portable audio player most frequently to do so.
Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.
Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.
Baby Boomers are sticking with laptops and PCs over smartphones and tablets.
Smartphone purchase intent among respondents fell 4 percentage points year over year.