Streaming video ad completion rates were lower on devices with smaller screens last year.
Fully 55% of US consumers ages 12 and older who had ever listened to a podcast said they used a smartphone, tablet or portable audio player most frequently to do so.
Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.
Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.
Baby Boomers are sticking with laptops and PCs over smartphones and tablets.
Smartphone purchase intent among respondents fell 4 percentage points year over year.
The desktop remained the most-used device for work.
70% of agency media professionals cited cross-device advertising as the digital advertising topic they wanted to know more about.
Laptop computers were the most common device used to stream videos.
The most common screen for digital video consumption is the traditional desktop or laptop.