Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.
TV viewers frequently multitask, and while multitasking activities are varied, they often involve a second screen.
Desktop and smartphone email opens happened most often between 10am and 4pm—during the typical workday.
Nearly seven out of 10 surveyed college students between the ages of 18 and 34 owned a smart phone in 2013, up 14 percentage points from 2012.
A plurality of tablet (22%) and smart phone (28%) TV viewing occasions tracked occurred during the daytime, between 9 AM and 3 PM.