Posts Tagged ‘Completion Rates’
Video Ad Completion Rates, Q3 2014 [CHART]
While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users.
Read MoreOnline Video Ad Metrics By Size, Q1 2013 [TABLE]
The larger the video ad, the higher the completion rate, with a 93.0% completion rate for extra-large video ads vs. a 66.0% completion for extra-small video ads.
Read MoreVideo Ad Completion Rates By Length, Q1 2013 [CHART]
Completion rates were lowest for video ads that lasted between 30 to 60 seconds (77%), but ads that ran for 30 seconds or less saw an 84% completion rate.
Read MoreMost Successful Brand Video Metrics, 2011 & 2012 [CHART]
Brand lift is the most important video metric that delivered the highest level of success by the most respondents (54%).
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