Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.
This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
Fewer marketers were interested in customer survey data and third-party market research.
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.
Promodo created this infographic to illustrate how to conduct keyword research.