Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. The most enaging topics posted as video content to Facebook include food, fashion and beauty, animals, do-it-yourself, and humor. The least engaging topics include finance and stocks, real estate, marketing and cars.
The two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows.
The volume of tweets caused significant changes in live TV ratings among 29 percent of the 221 broadcast primetime programepisodes sampled.
On the traditional TV, news and business (31%) got the edge on drama (30%) and comedies (29%) as the top genres by percentage of viewing occasions.