Millennials in the US generally watch Comedy, Action/Adventure and Drama on TV but gravitate to News first on digital devices, finds a report from Oath.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
This infographic by Mediakix illustrates the most popular types of videos on YouTube.
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).
Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.
Sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations.
This comic illustrates how not to use Facebook for marketing.