May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.
Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.
College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.
70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.
College students (aged 18-34) own an average of 6.8 devices each, steady from last year.