Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
Customer-centricity (58%) ranks as the most important organizational characteristic in establishing a truly digital-native culture.
Nearly half of execs whose companies had made more data available agreed that collaboration across business units and departments had increased.
66% of CEOs said they were currently engaged or considering collaboration with customers.
51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
39% of US internet users reported using the cloud.
This visual was taken from Jacob Morgan’s new book, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization.
83% of IT executives feel a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feel the same way about IT (up from 56% in 2012).
Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years.