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Home » Coca-Cola

Psychology Of Advertising [INFOGRAPHIC]

Infographic: Psychology Of Advertising

This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.

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September 9, 2018 By David Erickson
Filed Under: Advertising, Consumer Attitudes Tagged With: Coca-Cola, Color Psychology, Dove, Google, Infographic, Psychology, Statistics

Top Global Brands In 2017 [CHART]

Chart: Top 10 Most Valuable Global Brands in 2017

Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap.

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December 20, 2017 By David Erickson
Filed Under: Consumer Behavior Tagged With: Amazon, Apple, Brand Marketing, Branding, Chart, Coca-Cola, Facebook Mercedez-Benz, Google, IBM, Microsoft, Samsung, Statistics, Toyota

Top 12 Power Brands, February 2015 [CHART]

Lego tops the list of the world’s most powerful brands.

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February 23, 2015 By David Erickson
Filed Under: Consumer Behavior Tagged With: Brand Marketing, Branding, Burberry, Chart, Coca-Cola, Disney, Ferrari, L'Oreal, LEGO, McKinsey, Nike, PwC, Red Bull, Rolex, Statistics, Unilever, Walt Disney

Hidden Messages In 40 Brand Logos [INFOGRAPHIC]

This infographic by Made By Oomph explains forty messages hidden within famous brand logos.

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January 16, 2015 By David Erickson
Filed Under: eCommerce, Mobile Marketing, Online Behavior, Social Media Marketing, Visual Communications Tagged With: Amazon, Baskin-Robbins, Beats, BMW, Brand Marketing, British Blind Sport, British Heart Foundation, Cicso, Coca-Cola, Colonge Zoo, Continental, Design, Eighty 20, FedEx, Formula 1, Gillette, Goodwill, Guild Of Food Writers, Hershey's, Infographic, Jack In The Box, LG, Logos, London Symphony Orchestra, Milwaukee Brewers, Museum Of London, NBC, Northwest Airlines, Pinterest, Pittsburgh Zoon, Roxy, San Diego Zoo, Shelter, Sony, Sun Microsystems, Toblerone, Tour de France, Unilever, VIA, Washington Capitals

Top 10 Global Brands, October 2014 [CHART]

Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time.

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December 3, 2014 By David Erickson
Filed Under: Consumer Behavior Tagged With: Apple, Brand Marketing, Chart, Coca-Cola, General Electric, Google, IBM, McDonald's, Mercedes Benz, Microsoft, Samsung, Statistics, Toyota

American Millennials Favorite Brands, October 2014 [TABLE]

Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung.

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October 21, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Generations, Millennials Tagged With: Adidas, Amazon, Apple, Brand Marketing, Coca-Cola, Converse, Dell, Ford, Google, JCPenny, Macys, Nike, Nike Jordan, Nintendo, Pepsi, Samsung, Sony, Statistics, Table, Target, Walmart

America’s Most (And Least) Respected Brands, July 2014 [TABLE]

Coca-Cola tops CoreBrands’ list of most respected brands, breaking last year’s tie with PepsiCo, which came in second this year.

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August 2, 2014 By David Erickson
Filed Under: Consumer Behavior Tagged With: Apple, Bayer, Best Buy, Big Lots, Brand Marketing, Capitol One, Coca-Cola, Delta Airlines, Denny's, Family Dollar Stores, General Electric, H&R Block, Harley Davidson, Hershey, IBM, JCPenny, Johnson & Johnson, Kellogg, Pepsi, Rite Aid, Sprint, Statistics, Table

America’s Most Patriotic Brands, 2013 vs 2014 [TABLE]

Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.

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July 16, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior Tagged With: Amazon, Apple, AT&T, Brand Marketing, Budweiser, Coca-Cola, Colgate, Disney, Ford, Gillette, Google, Harley Davidson, Hershey's, Jeep, Kodak, Levi Strauss, Marlboro, New Balance, Patriotism, Ralph Lauren, Statistics, Table, Walmart, Wrigley's, Zippo

Marketing & The 2014 World Cup [INFOGRAPHIC]

This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.

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June 25, 2014 By David Erickson
Filed Under: Ad Spending, Advertising, Consumer Behavior, Event Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Social Television, Visual Communications Tagged With: Adidas, Coca-Cola, Facebook, FIFA, Infographic, Instagram, Mobile Apps, Photo Sharing, Shakira, Soccer, Sports Marketing, Statistics, Twitter, World Cup, World Cup 2014

10 Most Valuable International Brands Of 2014 [CHART]

Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion.

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June 3, 2014 By David Erickson
Filed Under: eCommerce, International, Search Engine Marketing Tagged With: Amazon, Apple, AT&T, Chart, Coca-Cola, Google, IBM, Marlboro, McDonald's, Microsoft, Statistics, Visa

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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