This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap.
Lego tops the list of the world’s most powerful brands.
This infographic by Made By Oomph explains forty messages hidden within famous brand logos.
Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time.
Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung.
Coca-Cola tops CoreBrands’ list of most respected brands, breaking last year’s tie with PepsiCo, which came in second this year.
Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.
Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion.