This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
Top Global Brands In 2017 [CHART]
Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap.
Top 12 Power Brands, February 2015 [CHART]
Lego tops the list of the world’s most powerful brands.
Hidden Messages In 40 Brand Logos [INFOGRAPHIC]
This infographic by Made By Oomph explains forty messages hidden within famous brand logos.
Top 10 Global Brands, October 2014 [CHART]
Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time.
American Millennials Favorite Brands, October 2014 [TABLE]
Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung.
America’s Most (And Least) Respected Brands, July 2014 [TABLE]
Coca-Cola tops CoreBrands’ list of most respected brands, breaking last year’s tie with PepsiCo, which came in second this year.
America’s Most Patriotic Brands, 2013 vs 2014 [TABLE]
Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.
Marketing & The 2014 World Cup [INFOGRAPHIC]
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.
10 Most Valuable International Brands Of 2014 [CHART]
Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion.