On behalf of The Economist, during the past three years YouGov, a pollster, has asked a representative sample of Americans to rate large American news organisations on a scale from “very trustworthy” to “very untrustworthy”.
Major ISPs such as Comcast, AT&T and Verizon have recently made (or are planning to make) large investments in content companies.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).
Newspaper ad revenue declined another 4% year over year, to $19.9 billion – less than half of what it was a decade ago.
Nearly one in 10 BuzzFeed articles were shared on Pinterest.
Smart phones were more than twice as popular as tablets for mobile pinning.
Meredith was the best media company partner for advertising companies last year, toppling the 2012 winner, Google.
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.