CMOs around the world believe that mobile solutions (64%) and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years.
CMOs see themselves as having greater responsibility for company strategy in years to come, perhaps because of their longer tenures.
CMO Aspirations: 56% of CMOs from around the world want to influence product and market strategy.
Spending on social media continues to look up even as CMOs still struggle to prove its impact.
CMOs and CFOs in many respects have widely differing views of the value of marketing.
This infographic from Forbes illustrates the relationship between CEOs and their CMOs.
Three of the top four challenges CMOs cited had to do with content marketing.
Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree.
About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.
Two-thirds of marketers describe the importance of new technologies to their group’s overall effectiveness and performance as Essential (29%) or Very Important (38%).