CMOs Archives - e-Strategy Marketing Trends

Most Important Future Technologies [CHART]

CMOs around the world believe that mobile solutions (64%) and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years.

Average CMO Tenure, 2004-2014 [CHART]

CMOs see themselves as having greater responsibility for company strategy in years to come, perhaps because of their longer tenures.

CMOs’ Aspirations, March 2015 [CHART]

CMO Aspirations: 56% of CMOs from around the world want to influence product and market strategy.

Social Media Marketing Impact & Spend, February 2015 [CHART]

Spending on social media continues to look up even as CMOs still struggle to prove its impact.

CMOs’ & CFOs’ Perception Of The Value Of Marketing, November 2014 [CHART]

CMOs and CFOs in many respects have widely differing views of the value of marketing.

CEOs Heart Their CMOs [INFOGRAPHIC]

This infographic from Forbes illustrates the relationship between CEOs and their CMOs.

Fortune 500 CMOs’ Biggest Challenges [CHART]

Three of the top four challenges CMOs cited had to do with content marketing.

CEO & CMO Views On Marketing Performance, November 2014 [CHART]

Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree.

UK CMOs’ & CFOs’ Views Of The Value of Marketing, November 2014 [CHART]

About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.

CMOs On The Impact Of Marketing Tech Investments, October 2014 [CHART]

Two-thirds of marketers describe the importance of new technologies to their group’s overall effectiveness and performance as Essential (29%) or Very Important (38%).

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