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Home » CMOs

Marketers’ Strategic Impact [INFOGRAPHIC]

Infographic: Marketers' Strategic Impact

This infographic from Vya illustrates the ways in which marketers can effect business strategy as well as the obstacles they face along the way. 

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October 21, 2018 By David Erickson Leave a Comment
Filed Under: Internal Communications, Marketing Budgets Tagged With: Business Strategy, CMOs, Infographic, Marketing Resource Management, Marketing Strategy, Statistics

Most Important Future Technologies [CHART]

CMOs around the world believe that mobile solutions (64%) and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years.

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February 8, 2016 By David Erickson
Filed Under: Mobile Marketing, Online Behavior Tagged With: Bioengineering, Chart, Cloud Computing, CMOs, Cognitive Computing, Energy, Future, Internet Of Things, IoT, Statistics

Average CMO Tenure, 2004-2014 [CHART]

CMOs see themselves as having greater responsibility for company strategy in years to come, perhaps because of their longer tenures.

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April 23, 2015 By David Erickson
Filed Under: Consumer Behavior Tagged With: Chart, CMOs, Statistics

CMOs’ Aspirations, March 2015 [CHART]

CMO Aspirations: 56% of CMOs from around the world want to influence product and market strategy.

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March 19, 2015 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior Tagged With: Chart, CMOs, Statistics

Social Media Marketing Impact & Spend, February 2015 [CHART]

Spending on social media continues to look up even as CMOs still struggle to prove its impact.

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March 3, 2015 By David Erickson
Filed Under: Ad Spending, Analytics, Consumer Behavior, Marketing Budgets, Social Media Marketing Tagged With: Chart, CMOs, Statistics

CMOs’ & CFOs’ Perception Of The Value Of Marketing, November 2014 [CHART]

CMOs and CFOs in many respects have widely differing views of the value of marketing.

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December 29, 2014 By David Erickson
Filed Under: Internal Communications Tagged With: CFOs, Chart, CMOs, Organizational Dynamics, Statistics

CEOs Heart Their CMOs [INFOGRAPHIC]

This infographic from Forbes illustrates the relationship between CEOs and their CMOs.

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December 21, 2014 By David Erickson
Filed Under: Analytics, Consumer Behavior, Internal Communications Tagged With: CEOs, CMOs, Infographic, Organizational Dynamics, Statistics

Fortune 500 CMOs’ Biggest Challenges [CHART]

Three of the top four challenges CMOs cited had to do with content marketing.

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December 10, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Content Marketing, Multichannel Marketing, Social Media Marketing Tagged With: Challenges, Chart, CMOs, Statistics

CEO & CMO Views On Marketing Performance, November 2014 [CHART]

Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree.

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November 23, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Internal Communications Tagged With: CEOs, Chart, CMOs, Statistics

UK CMOs’ & CFOs’ Views Of The Value of Marketing, November 2014 [CHART]

About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.

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November 13, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Internal Communications, International Tagged With: CFOs, Chart, CMOs, Organizational Dynamics, Statistics, United Kingdom

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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