CMOs
Marketers’ Strategic Impact [INFOGRAPHIC]
This infographic from Vya illustrates the ways in which marketers can effect business strategy as well as the obstacles they face along the way.
Read MoreMost Important Future Technologies [CHART]
CMOs around the world believe that mobile solutions (64%) and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years.
Read MoreAverage CMO Tenure, 2004-2014 [CHART]
CMOs see themselves as having greater responsibility for company strategy in years to come, perhaps because of their longer tenures.
Read MoreCMOs’ Aspirations, March 2015 [CHART]
CMO Aspirations: 56% of CMOs from around the world want to influence product and market strategy.
Read MoreSocial Media Marketing Impact & Spend, February 2015 [CHART]
Spending on social media continues to look up even as CMOs still struggle to prove its impact.
Read MoreCMOs’ & CFOs’ Perception Of The Value Of Marketing, November 2014 [CHART]
CMOs and CFOs in many respects have widely differing views of the value of marketing.
Read MoreCEOs Heart Their CMOs [INFOGRAPHIC]
This infographic from Forbes illustrates the relationship between CEOs and their CMOs.
Read MoreFortune 500 CMOs’ Biggest Challenges [CHART]
Three of the top four challenges CMOs cited had to do with content marketing.
Read MoreCEO & CMO Views On Marketing Performance, November 2014 [CHART]
Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree.
Read MoreUK CMOs’ & CFOs’ Views Of The Value of Marketing, November 2014 [CHART]
About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.
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